The UK supermarket has made a number of recent moves to cut down on short life disposable plastics, including christmas cracker toys and own brand product packaging.
Many of these products cannot be easily recycled at present, and publishers are set to be encouraged to consider sustainable alternatives to include with the children’s magazines.
“Many in the younger generation really care about the planet and are the ones inheriting the problem of plastic pollution. We urge publishers to find alternatives, and other retailers to follow our lead in ending the pointless plastic that comes with children’s magazines.”
Waitrose is currently ranked first on the annual Greenpeace supermarket plastic use rankings for the second year in a row, but the environmental organisation still admits that supermarkets aren’t doing enough to reduce plastic use.